SEO & Digital Marketing Specialist for iGaming Growth

About the Opportunity

We are growing a mission-driven digital platform focused on legal online casino gaming for Indian audiences. To accelerate this growth, we are hiring an experienced SEO and digital marketing specialist who can build sustainable acquisition engines across search and supporting channels, while maintaining a strong standard of accuracy, trust, and responsible gambling messaging.

This role is built for someone who cares deeply about rankings, ROI, and long-term compounding growth. You will lead cross-channel execution with a strong foundation in organic growth and keyword strategy, ensuring the right users discover the right content at the right time.

The Role

As our SEO and digital marketing specialist, you will own end-to-end search performance and coordinate supporting campaigns across social and email. You will lead technical SEO for Indian iGaming sites, run audits, improve indexation and Core Web Vitals, and partner with content stakeholders to create topic clusters that attract high-intent readers.

You will also contribute to performance marketing and lifecycle email programs by supporting compliant acquisition experiments and building retention pathways that grow engagement over time. All work must align with compliance-first marketing for online casino content, especially around user safety and responsible gambling standards.

Key Responsibilities

SEO (Core)

• Own and execute an SEO roadmap built on organic growth and keyword strategy, including topic clusters, internal linking plans, and SERP feature targeting for Indian audiences.
• Lead technical SEO for Indian iGaming performance: crawlability, indexation, CWV improvements, structured data, sitemap hygiene, and diagnostic insights.
• Conduct keyword research and intent mapping, including state-level legal queries and audience segmentation, to scale consistent organic acquisition.
• Drive on-page optimisation across titles, meta descriptions, headings, entity signals, and E-E-A-T improvements.
• Build content hubs for legal explainers, reviews, responsible gambling resources, and payments guidance, using strong information architecture.
• Ensure regional relevance through Indian English style, INR context, and clear legal notes where required.

Performance Marketing and Lifecycle

• Support compliant paid acquisition experiments through performance marketing and lifecycle email planning, including landing page improvements and conversion tracking.
• Coordinate paid social tests where policy-compliant, focused on educational content amplification and audience growth.
• Own email marketing foundations: segmentation, automated journeys (welcome, digest, re-engagement), deliverability monitoring, and testing.
• Maintain a channel calendar for social distribution that reinforces search priorities and builds repeat audience engagement.

Analytics, Reporting, and Optimisation

• Build dashboards that track rankings, CTR, conversion rates, engagement depth, and channel performance using analytics and reporting tools.
• Run A/B tests on titles, snippets, modules, and UX elements, using learnings to improve SEO and conversion outcomes.
• Partner with editorial teams to manage refresh cycles, pruning, and internal link updates that increase performance over time.
• Ensure all initiatives remain aligned with compliance-first marketing for online casino publishing standards and responsible gambling principles.

Requirements

• 3–6+ years of hands-on experience as an SEO and digital marketing specialist, ideally within regulated verticals such as iGaming, fintech, or similarly compliance-sensitive industries.
• Demonstrated success driving organic growth and keyword strategy outcomes in competitive SERPs, with measurable results.
• Strong capability in technical SEO for Indian iGaming contexts, including CWV, schema, indexation, crawling diagnostics, and site hygiene.
• Proficiency with analytics and SEO tooling including GA4, Google Search Console, tag management, and dashboarding solutions.
• Practical experience running or coordinating performance marketing and lifecycle email initiatives with measurable ROI.
• Strong editorial instincts and ability to brief writers, refine on-page clarity, and improve content structure.
• Familiarity with the Indian market and sensitivity to compliance, platform policies, and responsible gambling messaging.
• Organised, data-driven, and comfortable working remotely with cross-functional teams.

Nice to Have

• Experience with affiliate funnel analytics and conversion-quality measurement.
• Knowledge of programmatic SEO, entity-based architecture, and automation safeguards.
• Familiarity with INR and India-specific payment considerations such as UPI and wallets.
• Basic HTML/CSS and CMS publishing skills.

What We Offer

• A central role in scaling acquisition and engagement across India’s regulated iGaming content ecosystem.
• Competitive salary with incentives tied to growth KPIs and measurable outcomes.
• Remote-first flexibility and direct collaboration with leadership and key stakeholders.
• Professional development support, including access to premium SEO and marketing tools.
• The chance to build a portfolio of impactful, compliance-first marketing for online casino growth initiatives.

Success Metrics (KPIs)

• Growth in non-brand organic sessions and share of voice across priority clusters.
• Improvements in rankings, CTR, Core Web Vitals, and crawl efficiency.
• Increased qualified conversions and improved efficiency across paid and email channels.
• Strong email engagement metrics and list growth with stable deliverability.
• Measurable impact from refresh cycles, pruning, and internal link optimisation.

Your First 90 Days

Days 0–30: Complete a full SEO and analytics audit, establish baselines, and define top growth clusters based on organic growth and keyword strategy.

Days 31–60: Launch high-impact content hubs, ship key technical fixes, and pilot performance marketing and lifecycle email improvements.

Days 61–90: Expand cluster coverage, roll refresh cycles, and present a quarterly roadmap built on scalable technical SEO for Indian iGaming execution.

Tools We Use

CMS platforms, GA4, Google Search Console, Tag Manager, dashboard tools, keyword research platforms, spreadsheets, and collaboration suites.

Apply Now

If you are ready to lead search visibility and multi-channel growth as an SEO and digital marketing specialist, please send your resume and a portfolio of relevant campaigns to:

[email protected]

Optional: Include a brief SEO action plan outlining quick wins and longer-term growth initiatives for a regulated online casino content platform.